Ingredients, product claims and cosmetic shelf life translated into useful, careful advice.
RESEARCH-LED GUIDE71Price per millilitre, packaging waste and products you never finish decide the real cost of a beauty routine. How to work yours out and cut it.
Read the guide →RESEARCH-LED GUIDE72Clean, natural and chemical-free are marketing terms, not standards. How to assess a beauty brand's environmental and safety claims on the evidence.
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RESEARCH-LED GUIDE73The open-jar symbol, batch codes and storage conditions decide how long a product stays good. How to read them and how to buy sizes you'll finish.
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RESEARCH-LED GUIDE74Which cosmetics claims are regulated, which are meaningless, and how to read the asterisk under a headline statistic on a beauty advert.
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RESEARCH-LED GUIDE75Why a headline percentage tells you less than you think, how position on the ingredients list works, and what to check before paying for a strong formula.
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RESEARCH-LED GUIDE76INCI lists are ordered, standardised and surprisingly readable. How to find what a product is mostly made of and where the active ingredients sit.
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